S pevnou väzbou knihy o biznise a manažmente - strana 119 z 123

Discover the corporate scandal that transfixed the world, cost hundreds of innocent lives, and almost destroyed a global institution. Boeing is a century-old titan of industry, having played a role in the early days of commercial flight...

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A disciplined approach to investing, complemented by understanding, is all you need to enjoy success. This practical guide explains what you really need to know and puts you on the right course for long-term success through all kinds of markets...

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You have great investment ideas. If you turn them into highly profitable portfolios, this book is for you...

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Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accou

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Widely acclaimed as one of the world's most influential economists, Tyler Cowen returns with his groundbreaking follow-up to the "New York Times" bestseller "The Great Stagnation."

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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Effective Security Management, 5e, teaches practicing security professionals how to build their careers by mastering the fundamentals of good management. Charles Sennewald brings a time-tested blend of common sense, wisdom, ...

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This title offers up-to-date information on using financial statement analysis to successfully assess company performance, from the seasoned experts at the CFA Institute. Designed to help investment professionals and ...

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Solidarity and prosperity fostered by economic integration: this principle has underpinned the European project from the start, and the establishment of a common currency was supposed to be its most audacious and tangible achievement...

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Fifty years ago, an unlikely group quietly assembled in the financial industry's backwaters, unified by the heretical idea that even the world's best investors couldn't beat the market in the long run. Including economist wunderkind Gene Fama...

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Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, ...

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Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...

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A passionate and informed critique of mainstream economics from one of the leading economic thinkers of our time. This insightful book looks at how mainstream economics' quest for scientific certainty has led to a narrowing of vision and a convergence...

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Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working fifteen-hour weeks. But instead, something curious happened. Today, average working hours have not decreased, but increased...

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In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

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Across the globe, women are embracing their entrepreneurial spirits and starting creative businesses. In the Company of Women profiles over 100 of these influential and creative women from all ages, races, backgrounds, and industries...

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Many people may be unsure of what 'structured data' means, but everyone will recognise it: data that resides within a fixed field in a record. At the same time, the web, mobile and social networks, ...

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We live in an age of subterfuge. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on...

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The key to rising to the top of your company lies in a simple message and philosophy. The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs...

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This book introduces a carefully selected array of contemporary products that are distinguished by their attractive design and functionality in everyday life...

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