Knihy o marketingu - strana 61 z 66

This Student Solutions Manual is meant to accompany the trusted guide to the statistical methods for quality control, Introduction to Statistical Quality Control, Sixth Edition...

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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How to acheive brand leadership in the modern marketplace — from the marketing genius who helped propel Nike and Starbucks beyond mere sneakers and coffee. What does it really take to succeed in business today? ...

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Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention...

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'Leading From Anywhere is the best book on remote work I've ever read - incisive, original, and eminently practical. Read it - and takes notes.' - Daniel H. Pink, author of When Drive and To Sell Is Human It's undeniable...

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The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ...

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The How to... series offers practical teaching ideas within a clear, theoretical framework. Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce the theories and practical ideas presented...

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A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ...

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No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows.

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Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

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The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

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As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length...

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With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ...

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This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? ...

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Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production.

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