Knihy o marketingu - strana 16 z 16

A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

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The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards...

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This unique manual contains hundreds of packaging ideas and ready-to-use designs...

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The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards...

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A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design...

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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right...

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56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space...

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