Knihy o obchodovaní - strana 6 z 7

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ...

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Real-world training for the business world of today and tomorrow. The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for ...

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In this repackaged bestseller John Maxwell examines the differences between leadership styles, outlines principles for inspiring, motivating, and influencing others. These principles can be used in any organization to foster ...

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Finally-your one-stop resource to SAP ERP Controlling (SAP CO) configuration and customizing has arrived! If you are involved in the initial implementation or the ongoing maintenance of a CO solution, this book delivers the ...

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What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox made in China end up in a car sold in Europe? ...

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The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research...

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Dr. Gunter Pauli is challenging the green movement he has been so much a part of to do better, to do more. He is the entrepreneur who launched Ecover; those products are probably in many of your homes...

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

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About 50 architects introduce their new ideas to the subject of showrooms...

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This book develops spoken language skills by presenting and practicing vocabulary and expressions that are useful for everyday working life...

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Over the past decade, he has shared his thoughts and discoveries from these visits with the Lean Community through a monthly letter...

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It may mean un-learning things you were taught at school. The book is aimed at those beginning to use English at work and assumes you know it to intermediate level...

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Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action...

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Based on a Gallup study of over two million people who have excelled in their careers, Now, Discover Your Strengths uses a revolutionary programme to help readers discover their distinct talents and strengths...

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One day, desperate to land a big deal at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his devotees simply as the Chairman...

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The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student wants...

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Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life...

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This book introduces a carefully selected array of contemporary products that are distinguished by their attractive design and functionality in everyday life...

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This unrivalled handbook is a guide to the world of industrial design, exploring what constitutes successful design, how it works, and how product design creates a market for itself...

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Structural Greetings is a selection of best designs for invitations, cards, Christmas greetings, pop-ups, promotional brochures and other similar way of communication...

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