Knihy o podnikaní od vydavateľstva Penguin Books - strana 4 z 5

Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come...

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Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena...

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What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked...

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Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural...

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Bestselling author of Emotional Intelligence Daniel Goleman & Cary Cherniss reveal practical methods for applying the principles of EI to more readily enter an optimal state of high performance and satisfaction...

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'The tech giants are far from perfect, but Always Day One reveals the inventive elements of their culture that entrepreneurs can and should learn from' Mark Cuban, serial entrepreneur, investor, and owner of the Dallas Mavericks...

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Tells the story of the world's elite and legendary investment bank - and the men who reigned over it all. In this title, the author himself a former high-level Wall Street banker...

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Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time...

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'If there was ever a business book suitable for TV adaptation, this is it' FT. In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite...

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We are experiencing the greatest global shift in the world of work for a century. So, how do we make the most of this unique opportunity and radically redesign the way we work - forever? ...

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A Financial Times book of the month. It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start...

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The world of work is changing at an unprecedented rate leaving many organisations struggling to cope. At a time when constant innovation, agility, and speed often mean the difference between success and failure...

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In this culmination of five decades of acclaimed studies in presidential history, Doris Kearns Goodwin offers an illuminating exploration of the origin, uncertain growth, and finally, the exercise of fully developed leadership...

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story? ...

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The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

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From Michael Dell, renowned founder and chief executive of one of America s largest technology companies, the inside story of the battles that defined him as a leader...

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Drawing on the latest research, and packed with real-life examples, this is a supremely practical - and inspirational - guide to achieving bullet-proof confidence...

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What separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental: they understand how to turn uncertainty to their advantage...

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This is the stranger-than-fiction story of Wirecard, once a $30 billion tech darling, now a smouldering wreck, by the journalist who brought it crashing down - perfect for those who loved Bad Blood and Empire of Pain...

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It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately...

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