“Design Basics” covers a wide range of topics, from the historical roots to an outlook on the near future, from comprehensive product functions to the complex design process, from theoretical foundations to descriptive case studies.

The central theme is product design, taking the conflicting interests of consumers, producers, and designers into consideration. This volume appeals to interested users as well as committed entrepreneurs, inquisitive technicians and aspiring designers from the most diverse sectors. It is a compact introduction to industrial design, written by specialists on the field with many years of experience as product designers, design managers, ergonomists and design educators at various universities.