For 80 years, Bogner has represented a passion for sports and fashion - growing from modest beginnings to become a brand with an international reputation. The characteristic B logo now represents the very essence of a sporty lifestyle. Through his successes as a skier, director, and cameraman, who was responsible for the fastest, action-packed ski scenes of the Bond films, Willy Bogner is the face of the brand. To mark both the founding of the firm and Bogner's 70th birthday, this volume recounts the history of the Munich-based company - a story that reflects eight decades of the creative zeitgeist.