The scenographic design of space and the creation of a stimulating atmosphere are crucial in shaping human experience. The design of trade fair stands has become increasingly important to exhibiting organizations, and today's designers are playing an essential role in integrating brand identity into fascinating corporate presentations. Following in the steps of the three previous books in the Grand Stand series, Grand Stand 4: Design for Trade Fair Stands brings readers up to date on current developments in the fast-paced world of stand design.