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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade > 5 ks
Surrounded by idiots at work? Fed up with a bad boss or lazy colleagues? Thomas Erikson, author of the runaway international bestseller Surrounded by Idiots, will help you handle them and get things done, the right way...
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Knihabrožovaná väzba16,95 €Na sklade 2 ks
Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, ...
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Knihabrožovaná väzba14,95 €Na sklade > 5 ks
A book that will change how you think and transform how you live. Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong...
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Knihabrožovaná väzba13,50 €Na sklade 2 ks
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The bestseller business book that will transform your approach to work. From the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business...
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Knihabrožovaná väzba15,95 €Na sklade 1 ks
Inspired by venture capitalists' unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive...
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Knihabrožovaná väzba21,12 €-4 %Na sklade 1 ks
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Prečítate na zariadeniach:
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