S brožovanou väzbou s modrou obálkou v anglickom jazyku knihy o marketingu

Publikace se věnuje problematice tvorby sociálních sítí v období modernizace společnosti. Příspěvky sledují toto téma v rovině technické, právní, ekonomické i kulturní na území bývalých českých zemí. Reflektuje rozvoj výzkumu vý

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  14,99 €

  -8 %

  Do 28 dní

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  32,39 €

  -2 %

  Na sklade 1 ks

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

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  33,33 €

  -9 %

  Na sklade 1 ks

The words you need to communicate with confidence in business today...

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  33,78 €

  -9 %

  Do 7 dní

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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  114,00 €

  Viac ako 30 dní

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...

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  12,95 €

  Na sklade 2 ks

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

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Andrew Keen, 'the Christopher Hitchens of the internet', describes his urgent worldwide search for ways in which humanity can protect itself from the dark side of the digital future....

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  16,15 €

  -5 %

  Viac ako 30 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

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  21,32 €

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  16,73 €

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  Viac ako 30 dní

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

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  16,95 €

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A new edition of the best-selling business English course by Vicki Hollett.

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  3,00 €

  Viac ako 30 dní

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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  33,73 €

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The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

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  25,19 €

  -3 %

  Viac ako 30 dní

Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ...

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  27,49 €

  Viac ako 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

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  100,47 €

  -5 %

  Viac ako 30 dní

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially ...

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  60,00 €

  Na sklade 1 ks

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? ...

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

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This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ...

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