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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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  11,95 €

  Na sklade 2 ks

In this collection of 20th-century alcohol and tobacco ads, we see how the marketing of these products spanned from the elegant to the offbeat...

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  24,82 €

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A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

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