Knihy o biznise a manažmente

The classic bestseller by Benjamin Graham, "The Intelligent Investor" has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin Graham's book has remained the most respected guide to investing, ...

• Knihabrožovaná väzba
  27,45 €

  Viac ako 30 dní

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,19 €

  -3 %

  Viac ako 30 dní

In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...

• Knihabrožovaná väzba
  13,50 €

  -3 %

  Na sklade 1 ks

The authors claim to show how lean thinking with a new definition of value can breathe life into a company or economic activity, doubling productivity and sales whilst stabilizing employment...

• Knihabrožovaná väzba
  17,50 €

  Viac ako 30 dní

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 2 ks

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched...

• Knihabrožovaná väzba
  14,99 €

  -12 %

  Na sklade 2 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade > 5 ks

This is the international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900 per cent per year! Workers make decisions previously made by their bosses. Managerial staff set their own salaries and bonuses...

• Knihabrožovaná väzba
  18,35 €

  -4 %

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Viac ako 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  -5 %

  Viac ako 30 dní

Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on

• AudioknihaMP3 na stiahnutie
  3,66 €

  Ihneď na stiahnutie

Every business owner dreams of success, but the majority of businesses are doomed to fail. This book offers a journey through the pitfalls that cause 90% of companies to crash-and the crucial remedies entrepreneurs can use to avoid (or fix) them...

• Knihapevná väzba
  28,74 €

  -4 %

  Viac ako 30 dní

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná väzba
  32,35 €

  -5 %

  Viac ako 30 dní

A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...

• Knihapevná väzba
  46,22 €

  -5 %

  Na sklade 1 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  -30 %

  Na sklade
• Knihaflexi väzba
  Vypredané

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná väzba
  56,63 €

  -5 %

  Viac ako 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná väzba
  50,30 €

  -5 %

  Viac ako 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  -5 %

  Na sklade 1 ks

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman...

• Čítanávýborný stav
  19,79 €

  -10 %

  Na sklade
• Knihabrožovaná väzba
  Vypredané

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní