S červenou obálkou knihy o marketingu v cudzom jazyku
Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...
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Knihabrožovaná väzba14,14 €Na sklade 2 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade 2 ks
The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and...
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Knihabrožovaná väzba13,74 €Viac ako 30 dní
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...
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Knihabrožovaná väzba21,64 €-4 %Na sklade 1 ks
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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...
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Knihabrožovaná väzba11,95 €Na sklade 2 ks
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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Knihabrožovaná väzbaVypredané
Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...
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Knihabrožovaná väzbaVypredané
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing....
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Knihabrožovaná väzbaVypredané
The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy...
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Knihabrožovaná väzbaVypredané
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