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74 produktov
Publikace se věnuje problematice tvorby sociálních sítí v období modernizace společnosti. Příspěvky sledují toto téma v rovině technické, právní, ekonomické i kulturní na území bývalých českých zemí. Reflektuje rozvoj výzkumu vý
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Knihabrožovaná väzba14,99 €-8 %Do 15 – 20 dní
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba22,38 €-2 %Viac ako 30 dní
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná väzba15,00 €Na sklade 2 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade > 5 ks
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná väzba14,95 €Viac ako 30 dní
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná väzba20,63 €-5 %Viac ako 30 dní
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €-5 %Viac ako 30 dní
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €-5 %Na sklade 1 ks
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná väzba32,35 €-5 %Viac ako 30 dní
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...
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Knihabrožovaná väzba13,99 €Viac ako 30 dní
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....
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Knihabrožovaná väzba22,00 €Viac ako 30 dní
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
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Knihabrožovaná väzba26,21 €-5 %Na sklade 1 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...
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Knihabrožovaná väzba39,27 €Viac ako 30 dní
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...
In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...
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Knihabrožovaná väzba52,20 €-5 %Viac ako 30 dní
Coming up with fresh ideas for logo jobs can be a very difficult process...
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Knihapevná väzba18,78 €-5 %Viac ako 30 dní
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...
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Knihabrožovaná väzba17,11 €-5 %Viac ako 30 dní
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