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110 produktov
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba49,99 €-5 %Predobjednávka,
vychádza pozajtra
- Jan Kříž
- kolektív
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Knihabrožovaná väzba7,02 €-18 %Do 12 – 17 dní
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná väzba18,50 €Viac ako 30 dní
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't
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Knihapevná väzba24,50 €Na sklade 2 ks
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná väzba15,00 €Na sklade 2 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade > 5 ks
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná väzba14,95 €Na sklade 4 ks
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná väzba14,95 €Viac ako 30 dní
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...
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Knihabrožovaná väzba11,95 €Na sklade 1 ks
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...
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Knihabrožovaná väzba16,50 €Na sklade 2 ks
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná väzba20,63 €-5 %Viac ako 30 dní
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba22,19 €-3 %Viac ako 30 dní
- Marie Moravcová
- Přemysl Raban
- kolektív
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...
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Knihabrožovaná väzbaVypredané
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná väzba32,35 €-5 %Viac ako 30 dní
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €-5 %Na sklade 1 ks
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná väzba21,32 €-3 %Na sklade 1 ks
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €-5 %Viac ako 30 dní
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná väzba264,00 €Viac ako 30 dní
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