Knihy o marketingu od vydavateľstva Kogan Page

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital...

• Knihabrožovaná väzba
  33,72 €

  Viac ako 30 dní
• Čítanávýborný stav
  31,41 €

  Na sklade

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration...

• Knihabrožovaná väzba
  62,86 €

  Viac ako 30 dní

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

• Knihabrožovaná väzba
  29,32 €

  Viac ako 30 dní

Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention...

• Knihabrožovaná väzba
  48,13 €

  Viac ako 30 dní

With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ...

• Knihabrožovaná väzba
  21,99 €

  Viac ako 30 dní

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing....

• Knihabrožovaná väzba
  Vypredané

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ...

• Knihabrožovaná väzba
  Vypredané