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175 produktov
Great advertising and design can make the world stop and think. It can make people listen...
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Knihapevná väzba85,09 €-5 %Viac ako 30 dní
The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...
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Knihapevná väzba81,79 €-5 %Viac ako 30 dní
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...
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Knihabrožovaná väzba68,02 €-5 %Viac ako 30 dní
Socialistická reklama je často nahlížena jako nesmysl, protimluv, nebo přinejmenším paradox. V poválečném Československu, podobně jako v dalších zemích východní Evropy...
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Knihapevná väzba63,33 €-18 %Do 5 – 7 dní
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...
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61,60 €Viac ako 30 dní
The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...
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Knihabrožovaná väzba59,89 €-5 %Viac ako 30 dní
nteractive advertising and new media have come a long way from simple pop-up ads and banners...
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Knihabrožovaná väzba59,79 €-5 %Viac ako 30 dní
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...
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Knihapevná väzba59,79 €-5 %Viac ako 30 dní
Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...
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Knihapevná väzba57,13 €-5 %Na sklade 1 ks
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
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In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...
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Knihabrožovaná väzba52,20 €-5 %Viac ako 30 dní
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €-5 %Viac ako 30 dní
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
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Knihapevná väzba47,60 €-5 %Na sklade 1 ks
Account planning exists for the sole purpose of creating advertising that truly connects with consumers...
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Knihapevná väzba47,57 €Viac ako 30 dní
Vizuální kultura a vizuální studia vymezují nové pole pro studium kulturní konstrukce vizuálna nejen v umění, ale i v médiích a každodenním životě. Tento směr zkoumání současné kulturní produkce pojímá vizuální obraz jako ohnisko procesů, ...
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Knihapevná väzba43,68 €-18 %Na sklade 1 ks
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...
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Knihabrožovaná väzba39,27 €Viac ako 30 dní
This astonishing book of alphabets, emblems and logos brings together the editors’ own selection of alphabets and symbols from their two famous previous volumes...
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Knihašpirálová väzba36,38 €-5 %Viac ako 30 dní
DAVID OGILVY o něm prohlásil:„Nikomu, kdo alespoň sedmkrát neslyšel tento záznam, by nemělo být dovoleno mít cokoliv společného s reklamou. Tato přednáška změnila můj život."
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AudioknihaMP3 na stiahnutie36,26 €Ihneď na stiahnutie
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade 4 ks
Rozsáhlá učebnice základů masové komunikace s přesahem do praxe. Masová média (zvláště tisk, televize a rozhlas) mají v moderních společnostech zásadní a stále vzrůstající význam...
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