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226 produktov
Great advertising and design can make the world stop and think. It can make people listen...
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Knihapevná väzba85,09 €Viac ako 30 dní
The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...
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Knihapevná väzba81,79 €Viac ako 30 dní
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...
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Knihabrožovaná väzba68,02 €Viac ako 30 dní
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...
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Knihabrožovaná väzba67,08 €Do 4 – 7 dní
Socialistická reklama je často nahlížena jako nesmysl, protimluv, nebo přinejmenším paradox. V poválečném Československu, podobně jako v dalších zemích východní Evropy...
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Knihapevná väzba63,33 €Do 3 – 5 dní
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...
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Knihabrožovaná väzba61,67 €Na sklade 2 ks
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...
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61,60 €Viac ako 30 dní
The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...
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Knihabrožovaná väzba59,89 €Viac ako 30 dní
nteractive advertising and new media have come a long way from simple pop-up ads and banners...
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Knihabrožovaná väzba59,79 €Viac ako 30 dní
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...
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Knihapevná väzba59,79 €Viac ako 30 dní
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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...
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Knihapevná väzba57,13 €Na sklade 1 ks
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €Viac ako 30 dní
In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...
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Knihabrožovaná väzba52,20 €Viac ako 30 dní
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...
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Knihabrožovaná väzba51,32 €Viac ako 30 dní
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €Viac ako 30 dní
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba49,98 €Predobjednávka,
vychádza 26. 5. 2024
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
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Knihapevná väzba47,60 €Na sklade 1 ks
Account planning exists for the sole purpose of creating advertising that truly connects with consumers...
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Knihapevná väzba47,57 €Viac ako 30 dní
- Václav Stříteský
- kolektív
Pro úspěch v dnešním dynamickém a konkurenčním prostředí si každá firma potřebuje klást celou řadu strategicky důležitých otázek, které spadají do oblasti marketingového řízení. Jaký je náš cílový trh? Jak můžeme tento...
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Knihabrožovaná väzba46,85 €Na sklade 1 ks
Vizuální kultura a vizuální studia vymezují nové pole pro studium kulturní konstrukce vizuálna nejen v umění, ale i v médiích a každodenním životě. Tento směr zkoumání současné kulturní produkce pojímá vizuální obraz jako ohnisko procesů, ...
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Knihapevná väzba43,68 €Na sklade 1 ks
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