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If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...
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Knihabrožovaná väzba21,32 €-3 %Na sklade 1 ks
Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products...
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Knihabrožovaná väzba26,21 €-5 %Do 5 dní
Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? ...
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Knihabrožovaná väzba20,89 €-3 %Na sklade 1 ks
Inspired by venture capitalists' unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive...
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Knihabrožovaná väzba21,12 €-4 %Na sklade 1 ks
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Tom Peters, the international bestselling author of In Search of Excellence which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever...
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Knihabrožovaná väzba20,92 €-5 %Na sklade 1 ks
The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation?especially difficult ones?leads to the results you want...
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Knihabrožovaná väzba25,65 €-3 %Viac ako 30 dní
Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever...
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