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Hegarty on Advertising - John Hegarty, Thames & Hudson, 2023
Hegarty on Advertising 
EN

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...

  • Knihabrožovaná väzba
    21,32 €
    -3 %
    Na sklade 1 ks

Radical Product Thinking - R. Dutt, Berrett-Koehler Publishers, 2021
Radical Product Thinking 
EN

Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products...

  • Knihabrožovaná väzba
    26,21 €
    -5 %
    Do 5 dní

The Voltage Effect - John A. List, Penguin Books, 2022
The Voltage Effect 
EN

Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? ...

  • Knihabrožovaná väzba
    20,89 €
    -3 %
    Na sklade 1 ks

The Venture Mindset - Ilya Strebulaev, Alex Dang, Nicholas Brealey Publishing, 2024
The Venture Mindset 
EN

Inspired by venture capitalists' unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive...

  • Knihabrožovaná väzba
    21,12 €
    -4 %
    Na sklade 1 ks

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The Excellence Dividend - Tom Peters, Nicholas Brealey Publishing, 2018
 
The Excellence Dividend - Tom Peters, Nicholas Brealey Publishing, 2023
The Excellence Dividend 
EN

Tom Peters, the international bestselling author of In Search of Excellence which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever...

  • Knihabrožovaná väzba
    20,92 €
    -5 %
    Na sklade 1 ks

Crucial Conversations: Tools for Talking When Stakes Are High - Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, McGraw-Hill, 2021
Crucial Conversations: Tools for Talking When Stakes Are High 
EN

The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation?especially difficult ones?leads to the results you want...

  • Knihabrožovaná väzba
    25,65 €
    -3 %
    Viac ako 30 dní

The 80/20 Principle - Richard Koch, Hodder and Stoughton, 2017
The 80/20 Principle 
EN

Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever...

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Jednoducho je to tak - Gérard Depardieu, Lionel Duroy, 2015
Jednoducho je to tak
Gérard Depardieu, Lionel Duroy