Knihy v kníhkupectve Bratislava - Obchodná (Martinus) knihy o podnikaní - strana 9 z 11

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account...

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Alan Krueger gives us a backstage tour of the music industry - and in doing so, he creates a brilliant metaphor for our entire economy. Highly recommended' Harlan CobenAlan Krueger, the former chairman of the president's Council of Economic Advisers...

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The epic story of how a young social climber from Malaysia pulled off one of the biggest financial heists in history...

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Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

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A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost...

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Scale at Speed gets your business over the hump of doing fine to triple revenue in two years...

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This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour...

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The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...

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Discover some of the most inspiring business, shops, and hospitality ideas changing the face of entrepreneurship...

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Při nelehké plavbě v moři konkurence se vám mohou hodit znalosti o: správném přemýšlení na cestě za úspěchem, ve světě, životě a byznysu, marketingu, podnikání, myšlení člověka, který nechce prohrávat, myšlení firmy, která touží uspět na...

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The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, ...

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Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling...

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Change and innovation are the cornerstones of dynamic and modern business...

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Do Netflix shchoroku khoche doluchytysya bezlich fakhivtsiv, a vzhe sformovana komanda — loyalʹna, shchaslyva ta efektyvna. U Netflix nemaye chitkykh pravyl, prote kozhen vykonuye zavdannya maksymalʹno yakisno...

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V knihe predstavujeme typické postupy riadenia projektov v praxi a upozorňujema na ich časté chyby. Zoznam týchto chýb, vrátane ich dôsledkov a návrhov riešení, ako im predchádzať, je na konci knihy. V Príručke pre profesionálne riadenie projektov Uzda n

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Millionaire Success Habits is a book designed with one purpose in mind: to take you from where you are in life to where you want to be in life by incorporating easy-to-implement 'Success Habits' into your daily routine...

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Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again. Offering a unique case study...

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