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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  32,35 €

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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  50,30 €

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Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  56,63 €

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

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Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...

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  23,78 €

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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  22,29 €

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Coming up with fresh ideas for logo jobs can be a very difficult process...

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  18,78 €

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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  57,13 €

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Great advertising and design can make the world stop and think. It can make people listen...

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  85,09 €

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  23,63 €

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The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

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  59,79 €

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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  81,79 €

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  47,57 €

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For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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  23,69 €

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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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  47,60 €

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This title imagines, envisages and delivers the brands of the future...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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