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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba49,99 €-5 %Viac ako 30 dní
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba22,19 €-3 %Viac ako 30 dní
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná väzba14,95 €Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €-5 %Na sklade 1 ks
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Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná väzba21,32 €-3 %Na sklade 1 ks
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...
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Knihabrožovaná väzba37,12 €-5 %Na sklade 2 ks
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...
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