Bestsellery z kategórie: na tému reklama v anglickom jazyku knihy o marketingu

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  21,99 €

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,65 €

  Viac ako 30 dní

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná väzba
  23,57 €

  Viac ako 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  Do 14 – 19 dní

Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

• Knihabrožovaná väzba
  Vypredané

This title imagines, envisages and delivers the brands of the future...

• Knihapevná väzba
  Vypredané

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  Na sklade 1 ks

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná väzba
  50,30 €

  Viac ako 30 dní

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná väzba
  56,63 €

  Viac ako 30 dní

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná väzba
  32,35 €

  Viac ako 30 dní

Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

• Kniha
  Vypredané

Graphic design on “non-traditional” materials attracts both designers and consumers...

• Knihapevná väzba
  Vypredané

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  Na sklade
• Knihaflexi väzba
  Vypredané

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

• Čítanávýborný stav
  19,50 €

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Čítanámierne opotrebovaná
  26,78 €

  Na sklade
• Knihapevná väzba
  Vypredané

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

• Knihabrožovaná väzba
  13,99 €

  Viac ako 30 dní

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná väzba
  26,21 €

  Na sklade 1 ks

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,50 €

  Na sklade 1 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade 4 ks