Knihy o marketingu

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

  Viac ako 30 dní

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

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  18,50 €

  Viac ako 30 dní
• Knihapevná väzba
  Vypredané

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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  15,00 €

  Na sklade 2 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

  Na sklade > 5 ks

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  14,95 €

  Viac ako 30 dní
• Knihabrožovaná väzba
  18,56 €

  Viac ako 30 dní
• Knihabrožovaná väzba
  Vypredané

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

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  20,63 €

  -5 %

  Viac ako 30 dní
• Knihapevná väzba s prebalom
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Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,19 €

  -3 %

  Viac ako 30 dní

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  32,35 €

  -5 %

  Viac ako 30 dní

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  -30 %

  Na sklade

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

  -5 %

  Na sklade 1 ks

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

• Knihabrožovaná väzba
  21,44 €

  -5 %

  Do 19 – 24 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná väzba
  21,32 €

  -3 %

  Na sklade 1 ks

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  28,11 €

  -5 %

  Na sklade 1 ks

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  50,30 €

  -5 %

  Viac ako 30 dní

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná väzba
  56,63 €

  -5 %

  Viac ako 30 dní

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...

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  28,74 €

  -4 %

  Na sklade 2 ks
• Knihabrožovaná väzba
  16,95 €

  Na sklade 1 ks

The new edition of the book readers call the bible for advertising...

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  29,50 €

  -5 %

  Na sklade 1 ks

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

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  26,21 €

  -5 %

  Na sklade 1 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

• Knihabrožovaná väzba
  13,99 €

  Viac ako 30 dní